Environmental awareness is finally “popular”. What better way to spread the word than by plastering our kids with our messages? Everyone checks out cute kids…why not make their shirt something worth reading rather than another ad for Dora the Explorer or Disney? Many of the shirts available for sale have part of the proceeds go to various projects such as reforestation, environmental education for children, or expansion of recycling programs. Green is the new black, or pink as my daughter’s shirt reads.
