There’s a new movement in travel companies — that of having specialized travel groups. They have vacations and groups specifically designed for all kinds of different target audiences. I know that my mom and son love to travel together. Recently, they’ve discovered something called intergenerational travelling which is just a fancy term for grandparents and grandkids travelling together. They’ve got all kinds of different specific interest destinations and considerations just for this group. I think that it’s absolutely fantastic that such a wide range of travel plans are available now! All travel related industries must really be hurting during the recession and this kind of innovation will really help to increase their lost sales. Some of the other special interest travel groups are eco-travel, gay travel, seniors travel, family travel, volunteerism travel and couples travel.
